Brand & Content Manager

Proudly recognized as a Great Place to Work®, we are an AI-native customer experience platform purpose-built for emerging markets. With more than 25 years of conversational AI research and development, we serve over 5,000 enterprises across MENA and are pioneering sovereign, agentic AI through our Agentic Studio platform. As the category takes shape, the way Unifonic is perceived — by buyers, analysts, media, and the broader market — is a strategic asset. This role owns that perception.

We thrive on creativity, collaboration, and fun, where every idea is welcomed and celebrated. As shareholders in the company, we’re more than just communicators—we’re innovators shaping the future together. We are Unifones. Join us and be part of something extraordinary!

Meet the team!

The Marketing team is a collaborative group of professionals dedicated to driving business growth, strengthening brand presence, and enhancing customer engagement. Through strategic planning, integrated campaign execution, and data-driven decision-making, the team delivers impactful initiatives that support revenue objectives, generate market demand, and contribute to the company's overall success. By combining creativity, innovation, and analytical thinking, the team continuously adapts to evolving market trends, optimizes performance, and creates meaningful business outcomes that advance organizational goals.

As a Brand & Content Manager, you will be responsible for shaping how the market understands and experiences Unifonic. You will lead the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels.

Working closely with Marketing, Product Marketing, Growth, and Operations teams, you will translate business priorities into impactful campaigns and strategic storytelling that strengthen brand awareness, build trust, and support demand generation objectives. Additionally, you will contribute to measurement and reporting efforts, helping evaluate and demonstrate the impact of brand and content initiatives on overall business performance.

Help us shape the future of communication by:

• Managing and evolving Unifonic's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.

• Overseeing the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.

• Building efficient creative workflows and processes that enable high-quality, on-brand execution at scale.

• Managing relationships with creative agencies, freelancers, and production partners.

• Collaborating with internal stakeholders to translate business objectives into compelling creative solutions.

• Supporting and executing the company's editorial strategy, messaging, and content initiatives.

• Developing and managing content calendars across owned, earned, and executive channels.

• Creating and coordinating thought leadership programs, executive communications, customer stories, and campaign content.

• Partnering with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.

• Ensuring content aligns with business priorities, audience needs, and brand positioning.

• Supporting relationships with industry analysts, research firms, and key market influencers.

• Coordinating analyst briefings, report submissions, and information requests.

• Assisting in driving participation in relevant analyst programs and industry evaluations.

• Monitoring analyst insights and market trends to inform content and positioning strategies.

• Partnering with Marketing Operations to track brand and content performance metrics.

• Helping maintain campaign reporting and attribution frameworks that connect marketing activities to business outcomes.

• Monitoring key performance indicators and providing actionable recommendations for optimization.

• Contributing to marketing reporting and performance reviews for leadership stakeholders.

What you'll bring:

• 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.

• Experience working within technology, SaaS, platform, or high-growth businesses.

• Strong understanding of brand management, content strategy, and integrated marketing campaigns.

• Excellent writing, storytelling, and communication skills.

• Experience managing creative projects and collaborating with designers, agencies, content creators, and cross-functional teams.

• Familiarity with PR programs, media engagement, and thought leadership initiatives.

• Analytical mindset with the ability to interpret marketing performance data and translate insights into action.

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• MENA market experience is preferred; Arabic and English proficiency is a strong advantage.

Craft & Toolkit:

• Brand Strategy & Management

• Creative Development

• Content Marketing & Storytelling

• Public Relations & Media Relations

• Analyst & Influencer Relations

• Marketing Analytics & Attribution

• Marketing Technology

• Project & Stakeholder Management

Character Traits:

• Analytical thinking and problem-solving – approach problems clearly, use data, and find solutions.

• Ownership and accountability – take responsibility and follow projects through to completion.

• Communication – explain ideas clearly and listen to others across teams.

• Collaboration – work well with others and support team goals.

• Adaptability and learning – adjust to change and keep learning new skills or tools.

• Mentorship and knowledge sharing – help others grow and share what you know.

• Resilience – stay calm under pressure and handle setbacks constructively.

• Quality and attention to detail – do work carefully and strive for improvement.

• Advocacy and innovation – encourage best practices, efficiency, and new ideas

As a Unifone you’ll receive a range of benefits:

• Competitive salary and bonus

• Unifonic share scheme (we are all owners!)

• 30 holiday days after the first anniversary

• Your Birthday off!

• Spend up to 25 days per year working from anywhere in the world!

• Paid leave for new parents