Egypt, Al Qāhirah, CairoMarketing and Central Sales
Unifonic is a customer engagement platform that enables organizations to delight customers with remarkable omnichannel experiences. By unifying communication channels, messaging apps, and chatbots, Unifonic streamlines conversations at every touchpoint throughout the customer journey.
The Marketing team at Unifonic is looking for a creative Arabic Copywriter with excellent command of both UAE/KSA and white Arabic (Fosha). Ideally experience working with companies in the UAE/KSA or Gulf region. in this role, you will be responsible for writing clear and concise copy for a variety of projects, as well as taking the brief and generating original copy ideas that grab the target audience's attention. Your words will inform and engage different target audiences. This can include originating concepts, creating headlines, slogans, body copy, business articles, social media captions, social media content, film and radio scripts, official and governmental letters, announcements, translating, proofreading, and modifying copy until the requestor is satisfied. Needs to work closely on all jobs and campaigns with designers, art directors, and the rest of the team. The successful candidate should have a team-spirited, skilled, imaginative writer with an eye for detail who can grasp project requirements quickly and offer valuable insight. The responsibilities of the Arabic Copywriter include but are not limited to:
Write clear, attractive copy with a distinct voice.
Research target audience content preferences to create content tailored to reach target audiences.
Conduct high-quality research and interviews to understand each subsidiary’s industry, products/services, branding, and marketing goals.
Interpret copywriting briefs to understand project requirements.
Work closely with the content team, managers, design teams, and other professionals to brainstorm ideas, create concepts, and develop messaging.
Collaborate with internal UX designers to produce digital content to market our solutions/ products.
Elevate website and mobile app UX design to support marketing content strategies.
Write compelling and grammatically clean long-form website copy as well as effective blogs, social media content, headlines, taglines, and calls to action.
Write official and governmental letters.
Ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
Review any copy written by other members of the team ensuring it is accurate and providing relevant feedback where necessary.
Edit, proofread copy and translate into Arabic as needed.
Use SEO principles to maximize copy’s reach and source images and other content.
Leading ideation & owning the execution process.
Be curious about industry-related topics.
Hands-on 5+ years of professional copywriting experience with a solid portfolio of work.
Excellent command of the (UAE/ KSA/Gulf and white Arabic) and a good command of English are a must.
A complete portfolio of copywriting content and creative campaigns showcasing your skills and experience.
Bachelor's degree in Arabic, journalism, marketing, or any other related field.
Previous experience in the tech industry, writing official and governmental letters.
Previous experience in marketing agencies.
Knowledge of online content strategy and creation.
Excellent writing, editing, proofreading and research skills.
Having an understanding of User Experience, SEO, and CRM.